When a brand reaches multiple markets, cultures, or languages, it runs the risk of getting watered down, becoming vanilla, or – worst case – becoming unrecognizable. But there are ways to stay authentic as you’re localizing your global brand. In this session with Thomas Meichtry, Account Director at Frontify, you’ll find out how effective brand governance can help you overcome global-to-local brand management challenges such as brand inconsistency and inefficiencies.
Why you should attend:
- Understand the factors that are causing global brands to focus on brand governance
- Learn the different approaches to global brand governance and see examples of what not to do
- Identify future trends for brand management and governance
- Learn ways to improve complex brand governance processes, including templating use cases
- See how to unify your agency landscape for localization
