In this session, Jonathan Wear, Digital Assets Manager, Flowers Bakeries, LLC, will highlight the initial justifications for DAM and how to set benchmarks for measuring success. Using experiences leading NASCAR, Academy Sports + Outdoors and others down the path to a streamlined collaborative DAM, Jonathan will illustrate examples of discovering new ROI along the way.
Jonathan will examine:
- Making the initial business case for senior leadership
- Building metrics for ROI and KPI
- Intended v. Unexpected ROI
- Uncovering user needs leads to discovering new ROI