Making the DAM and PIM relationship work is essential to enable brands to create the right product experiences.
Barbara Jenny Wilson, the Global Leader and Director of Content and Platforms at Coty, will examine why DAM and PIM should only work in tandem for a better, streamlined, brand experience. Not only for the here and now, but for the long-term.
Topics covered include:
- Why this really matters now
- What goes into making the DAM and PIM connection work
- Experiences, so far, on the challenges encountered