Festival of DAM 2024

A celebration of all things Digital Asset Management

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Tracy Askam

DAM Consultant

Tracy Askam brings over 19 years of experience in the Digital Asset Management (DAM) industry, helping global organizations embrace a comprehensive approach to asset management. Her passion and enthusiasm empower companies to recognize the essential role of DAM in establishing a robust digital foundation.

Tracy has held several prominent positions with leading DAM product vendors, including 4.75 years as Vice President of Customer Success at Tenovos, where she led Delivery, Services, and Support for clients. Prior to that, she served as Global Director of Strategic Accounts at Esko-Graphics/MediaBeacon, a Danaher company, for 3.5 years, and spent 11 years advancing Rich Media Solutions at HP/Autonomy/Interwoven. Throughout her career, Tracy has been instrumental in developing and executing commercial strategies across a diverse range of solutions.

With a strong leadership background spanning product management, support, services, sales, engineering, sales support, and marketing, Tracy has extensive experience in large enterprise solutions and implementations across multiple sectors, including Digital Asset Management, Interaction Management, and Commercial/Industrial Control Management.

Tracy earned her Bachelor’s degree in Mathematics and Computer Science from Cardinal Stritch University and her Master of Business Administration in Marketing from the Illinois Institute of Technology.

What others say

HS DAM events always provide insights relevant to my day-to-day work, as well as future planning, for our assets and rights management. The conference sessions often provide more than technical and practical applications to incorporate related areas not to be overlooked such as, user adoption, workflows, best practices and emerging technologies. These events are a must have for my DAM journey.

Carol Freed
L'Oreal USA

Henry Stewart DAM events are well designed and well managed, with useful presentations drawn from a wide range of disciplines and challenges. They help us evaluate our DAM strategy against actual use cases and solutions.

Lucius Michel
Dana-Farber Cancer Institute

HS DAM events are essential for my sanity. The topics covered are always relevant to the challenges we have managing our visual assets, and planning our expansion from a department MAM to an integrated institutional DAM.

Anne
University of Iowa