Lauren Stefaniak Smith has an extensive background in Creative Operations at industry-leading fashion, beauty, and technology brands. She is currently the Director of Creative Operations for craft-favorite Cricut, where she is responsible for implementing and evolving best-in-class project management for their in-house Creative agency. Stefaniak Smith also oversees the localization team, who help bring Cricut global in 30+ languages.

Before arriving at Cricut, she served as the Director of Creative Operations for Victoria’s Secret & Co., overseeing the e-commerce photography studio, asset management, video project management, and the editorial sample closet. Before Victoria’s Secret, she held positions at Ralph Lauren as a Product Copywriter and Briogeo Haircare as the Senior Project Manager in Product Development.