Manage your Video Assets from Production to Distribution

Whether it be advertising, brand engagement on social platforms, training, do-it-yourself or internal corporate messages, we have all seen the studies that show video truly wins the crown for engagement. Of course, with the crown comes the order of magnitude complexity of managing these assets while continually facing the need to produce them faster, make more and more of them, in higher and higher quality, in a multitude of formats and versions for an exponential number of outlets.... oh, and don't forget we need to store it all for archive and reuse and the metadata need to keep up at every step.

In this session, we will review the “Rise of the Corporate Studio" and the adventure that is production, management, and distribution of video assets. We will also explore the challenges that come with time-based media vs images and the pitfalls to avoid along the way.