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Dell: Modern Metadata Methodologies in the Enterprise

Without structured and consistent metadata, the value of DAM plummets as users can't search for and find the assets they need to do their jobs. This often results in hours of tedious work as DAM librarians manually tag ingested assets and enforce metadata schemas. Come hear from Dell Global Marketing Taxonomist Adam Crane as he details the steps and best practices that went into rolling out Dell's enterprise-wide metadata schema, and learn about the newest metadata innovations.

Join us in this session to learn about:

  • The business issues that drove Dell to invest in DAM and metadata
  • The steps and best practices involved in establishing Dell's current metadata schema, as well as Dell's future-state vision for their metadata strategy

Speakers

Product Marketing & Strategy
Adobe
Global Marketing Taxonomist
Dell Technologies

Sponsored by:

Adobe is changing the world through digital experiences. Our creative, marketing, and document solutions empower everyone — from emerging artists to global brands — to bring digital creations to life and deliver them to the right person at the right moment for the best results. We help our customers make, manage, measure and monetize their digital content across every channel and screen. For more information, visit www.adobe.com.

www.adobe.com