From hype to hope: Chatbots & Virtual Assistants for improved DAM engagement
High levels of user adoption underpin every successful DAM implementation. The quality of first line user support is one key component in making this happen. Support is currently resource-intensive in terms of cost and time, and, as a result, it rarely gets sufficient budget or attention. In theory, at least, Chatbots have a role to play, just like they do in the business to consumer environment. Once first line support is made better using automation techniques, this can free up time to develop higher levels of engagement in the areas that require more of a human touch by the Librarians, Asset Managers and Power Users.
ICP ran a project to explore the opportunity for AI-assisted technology in a DAM enterprise environment, and this webinar will describe the background, the project detail and share specific recommendations for next steps in a variety of DAM scenarios.
Speakers
Sponsored by:
ICP is a uniquely positioned global business building partnerships with brand owners focusing on the lifecycle of their creative assets. Helping clients optimize their Creative Operations to improve the ROI of their global advertising production and marketing technology through nearly 30 years of experience in strategy development and operational execution, ICP takes a people-first approach to adoption and change management of MarTech solutions. Our clients include many of the world's most recognizable brands such as Diageo, Unilever, Coca-Cola, Shire Pharma, Tiffany & Co, Estee Lauder, Tom Ford, Avon, Marc Jacobs, Calvin Klein and Coach. As a dedicated partner providing consultancy, complete teams, or working alongside existing ones to realize the potential of your solutions, it's people who make the difference.