DAM New York 2022

Fundamentals of DAM: An Introduction to the Technology and Practice

Wednesday September 14, 2.00PM - 5.00PM

Are you new to DAM, or do you need a refresher course that re-visits the fundamentals? Looking to better educate your team about DAM, with clear and jargon-free language? This half-day session takes apart the nuts and bolts of DAM as both a practice and a technology, so you can better understand what DAM is and how it really works. 

You will gain an in-depth understanding of DAM functions such as ingestion, storage management, media processing, transformation, transcoding, metadata management, collaboration, workflow, and reporting - with special emphasis on how these features are similar or different among vendor offerings. We will look at each component in-depth so that you understand what you can really expect from the technology, vs. what the vendor sales and marketing materials might tell you. We’ll look at what the technology doesn’t solve, as well as high-level approaches to taxonomy design, staffing, and governance.

Finally, there will be an overview of the current DAM marketplace, with the opportunity to interrogate an expert about any vendor that sells DAM technology.

Tailored in particular for marketers and content developers who want to be empowered with the knowledge of how DAM technology can improve their situation, this tutorial will help you better communicate your needs, whether you already have a DAM system or are looking to select one.

Tutorial Leader 

Theresa Regli helps companies plan and optimize their digital asset & media management strategy, and implement DAM programs for long-term success. She is the world’s leading expert in the DAM vendor marketplace, advising on over 300 DAM system procurements since 2008, while authoring extensive in-depth research of 50 DAM systems and the benchmark book about DAM technology. A 28-year veteran of the digital industry, Theresa began her career as a journalist writing about internet start-ups, meanwhile coding one of the first newspaper websites in the world, launched in 1995. Over the subsequent two decades she was a director of content management for two early stage online media companies, led a WCM and DAM implementation team at a systems integrator, and served as principal analyst for DAM research and consulting for a marketing technology research firm. Since starting her own businesses in both the US and the UK in 2016, Theresa has advised over 50 organizations on MarTech stack strategy, data design, content supply chain, and product selections of DAMs, PIMs, and MRMs. She subsequently supports the oversight of digital stewardship and best practices as a MarTech team or executive advisor. Her clients have included Unilever, Flowers Foods, Volvo, Tourism Ireland, KraftHeinz, Genentech, Ubisoft, Lands’ End, People’s Postcode Lottery, Nestlé, the Philadelphia Orchestra, Arts Centre Melbourne, The Art Fund (UK), The Museum of London, and the Mann Centre for the Performing Arts. She also serves on several SMB advisory boards, advising executives on company growth and go-to-market strategy.

Testimonials

"HS DAM tutorial directors confirm that DAM is a very complex problem with complex solutions. Partnership is key to success"
Shawn Dooley, The Coca-Cola Company

"The handouts provided a nice view of vendors vs services available. This is a valuable addition to my market research."
Charone Williams, Henkel Corp

"Incredibly helpful - we are early in the process and I feel this put us on the right path."
Jill Treby, American Geophysical Union

"Good overview of DAM. Helpful for those in the market for a DAM."
Tammy Smalls, GSK

"Lots of great actionable information. I feel as though I've expedited our selection process with just what I've learned in a  few hours."
Christy Dempster, Roche Diabetes Care, Inc.