Creative Ops | Why Outsource When I Have a Great, No, Fantastic, In-house Team?

It’s a question many in-house agencies (IHAs) ask themselves. After all, there are many plus points to keeping creative production in-house. Your team lives and breathes the brand. They have unique knowledge and they are also more invested in the business. Right? But if that is the case, why are more and more IHAs outsourcing to external providers? 
 
Robert Berkeley considers how The Great Resignation is resulting in IHAs losing expertise and skills and concludes that, however great your team, it’s not realistic that your employees are always going to have the production skills you need. With real-life outsourcing examples, Robert looks at how outsourcing isn't about reducing headcount but more about enabling IHAs to focus on what they do best - be creative!

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