Supporting Marketing Teams with DAM in a 'Screens Everywhere' World
Video is table stakes for marketers in today’s “screens everywhere” world, yet many DAMs do not facilitate the critical workflows for seamlessly launching omnichannel campaigns.
Join this session to learn how connecting DAM to a video-first, creative asset management (CAM) solution turns marketing teams into your greatest champions. With all creative in one place, regardless of where it’s produced, marketers gain:
- speed
- efficiency
- control
They also gain true, game-changing visibility into the performance of materials in every market, including:
- which creative is running in which markets
- how that creative is performing and
- which creative assets are not used at all
These insights enable real-time campaign optimization as well as smarter business decisions.
A link to the recording will be shared post-webinar with all registrants.
Speakers
Sponsored by:
Extreme Reach (ER) is the global leader in creative logistics. Its end-to-end technology platform moves creative at the speed of media, simplifying the activation and optimization of omnichannel campaigns for brands and agencies with unparalleled control, visibility and insights. One global creative-to-media supply chain answers the challenges of a complex marketing landscape and an equally complicated infrastructure under the global advertising ecosystem. The company’s groundbreaking solution integrates all forms of linear TV and non-linear video workflow seamlessly with talent payments and rights management. Extreme Reach connects brand content with consumers across media types and markets, fully illuminating the marketing supply chain for a clear view of creative usage, waste, performance and ROI. Operating in 140 countries and 45 languages, with 1,100 team members serving 93 of the top 100 global advertisers, ER enables $150 billion in video ad spend around the world.