Maximizing DAM User Adoption — Tips from the Pros
Introducing a new digital asset management platform is a huge project, one that can feel insurmountable. To prepare yourself to implement a new DAM and manage the process, it is absolutely essential to have a plan for change management. This will proactively engage all stakeholders and give you a forward-thinking approach to user adoption; which in turn, will drive
the success of your DAM.
Your users need to find value in your DAM, or else they won’t use it. This means having ways to show them quick wins and demonstrate value, often with insights and use cases that are relevant to them and their role within your organization.
Join us for guidance from change management pro Kristina Huddart, DAM Consultant and Director of Huddart Consulting Ltd. with almost 10 years of experience in the industry. Huddart will be joined by Tracy Askam, VP of Customer Success at Tenovos, who will share insights on DAM users and how to cater to each user group in order to drive success within your teams.
Key Takeaways:
- The role of change management in DAM implementations
- Pro-tips on managing user adoption when implementing a DAM
- How to define each DAM user and their individual needs
A link to the recording will be shared post-webinar with all registrants.
Speakers
Sponsored by:
Tenovos is a data-first digital asset management platform, intuitively designed to empower brands to streamline and automate the traditional complexities of creating and activating global content. Once activated, content performance can be measured across channels and campaigns allowing brand teams to quantify the success of their storytelling investment and its impact on business growth. Some of the largest enterprise retail, CPG, and media and entertainment brands have seamlessly integrated the cloud-native Tenovos platform into their existing tech stack to help maximize the efficiency of managing content workflows and optimize the performance of the content they create.