Leveraging Video Content to Supercharge Marketing & Communications - A case study with Team Rubicon
If you are struggling to find, use and get value from your corporate or brand video content, then this webinar is for you!
Team Rubicon had accumulated nearly a decade’s worth of video, documenting the charity’s role in using the skills of military veterans to provide humanitarian assistance for disaster response.
Storytelling, imagery and video are all part of the organisation’s DNA. But how could they harness the power of their own and user-generated content? And how could they get it into the hands of volunteers, news organisations and partners to amplify the message far beyond their own teams and budget?
Join us to hear Jonathan Glancy, Deputy Director of Content Production at Team Rubicon, in conversation with Olivia Cianci, Account Manager at Imagen, as they talk through these and many more questions.
What you’ll learn:
- How to curate, manage and distribute your content more efficiently
- How to ‘let go’ of your content securely, enable user-generated content and massively expand your marketing reach
- How managing your content in the right way means you can stop worrying about copyright violations
A link to the recording will be shared post-webinar with all registrants.
Speakers
Sponsored by:
Imagen’s solutions enable businesses to unlock the value in their ever-growing media libraries – enabling fast, secure and controlled cloud-based access to video content, brand assets and campaign content. Imagen Go is a smart, intuitive, AI powered platform for creative teams that removes the complexity of managing digital assets – so they can collaborate more efficiently, re-use assets more effectively and spend more time being creative.