Case Study: How Brown Forman Optimized Their Creative Production Lifecycle
Brand teams are expected to create more content than ever before, yet according to Forrester Research, 33% of B2C marketers say that deciding what content to make is the greatest challenge they’ll face over the next two years.
It’s a challenge because of the content black hole, a lack of visibility into not only where content internally resides, but also where it’s published and, most importantly, how it’s performing. Without these insights, brands continue to churn out content that isn’t optimized, and often never gets used.
In this webinar, Alex Nicolaica, Digital Director and Cheryl Wibberley, Performance Director of Brown Forman, will discuss how they’re building efficiency across their asset production chain to drive creative excellence, including:
- Encouraging content reuse by improving findability
- Ensuring content compliance and consistency across channels and campaigns
- Streamlining the content creation process to improve speed to market
- Leveraging content performance insights and metadata to optimize future content creation
- The role of DAM and other technologies in supporting the asset lifecycle
A link to the recording will be shared post-webinar with all registrants.
Speakers
Sponsored by:
Tenovos is a data-first digital asset management platform, intuitively designed to empower brands to streamline and automate the traditional complexities of creating, publishing and tracking global content. Once published, content performance can be measured across channels and campaigns allowing brand teams to quantify the success of their content investment and its impact on business growth. Some of the largest enterprise retail, CPG, and media and entertainment brands have seamlessly integrated the cloud-native Tenovos platform into their existing tech stack to help maximize the efficiency of managing content workflows and optimize the performance of the content they create.