Blockchain and the future of DAM
Blockchain is perhaps the next technological marvel after cloud computing that has reached significant levels of adoption. Just like the DAM space has changed with the emergence of cloud computing, Blockchain 2.0 will herald a new era for DAM.
DAMs have evolved significantly and now, facilitate the management of the entire lifecycle of digital media assets – from womb to tomb. In every stage of the lifecycle, the ownership and attribution of the media assets may change. This is where Blockchain technologies comes in.
This session discusses the massively transformative vision for Blockchain in the DAM industry, its practical applications and potential for solving interoperability challenges in DAM.
Speakers
Sponsored by:
MediaValet provides cloud-based digital asset management for teams looking to manage and distribute their marketing assets and collateral more effectively. With MediaValet, businesses are able to give employees, distributors and other stakeholders instant access to the company's creative, video and marketing resources, improving efficiency and boosting ROI on digital assets.