Creative Operations Australia 2026

Via Tendon is a leader with over 13 years experience across global agencies and in-house brands, working with Bupa, ANZ, Disney, Lenovo and Dentsu. A B&T 30 Under 30 recipient, she is known for building high-performing teams through compassionate, strategic, and inclusive leadership.

Via consults founders, coaches mid-career professionals, and mentors young Australians navigating their careers. She founded Metta Play, multilingual resources for kids to build self-love through play - a reflection of her commitment to genuine representation of historically excluded communities.