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Creative Operations Summit London 2025

Dax Alexander

Chief Operating Officer & General Manager, North America

OLIVER

Dax Alexander is the Chief Operating Officer and General Manager for OLIVER’s North American business. He leads large-scale creative and marketing operations for OLIVER's enterprise clients, partnering to build and evolve in-house content models that improve marketing performance.

Dax’s work sits at the intersection of operating model design, transformation, and modern production—bringing together global talent, governance, and technology to deliver consistent client outcomes at scale. Today, this includes practical AI adoption across creative and marketing operations, including automation and GenAI-enabled workflows that enhance craft while improving efficiency and reliability.

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