
James Mathers has spent his career helping creative teams do their best work without burning out or blowing the budget. He is currently the Head of Operations at VodafoneThree’s in-house creative agency, Generation, where he built the operating model shortly after the agency’s inception a little over five years ago. With more than 15 years’ experience in advertising, leading agencies, studios, and production teams both in-house and externally, he firmly believes that good processes create the space for great creative work.