Creative Tech Europe 2025

As a programming designer and creative director, Patrik Hübner has been working at the intersection of design and technology for over 15 years. With a rich background in communication and brand design, he discovered generative design in 2014 and quickly became one of the few individuals to successfully establish this seamless blend of design, data and storytelling into cohesive visual and narrative branding systems on an international level. Today, he works as a generative designer and consultant with brands, agencies and cultural institutions to help them craft meaningful and engaging experiences across a multitude of touchpoints. As a lecturer at universities, he teaches on the topic of generative design, is a regular keynote speaker and gives workshops.

His clients include Landor, Interbrand, VML, Publicis, FutureBrand, The New York Times, Evian, Petronas and Lexus. Patrik has given talks at Deutsche Telekom, IBM, Columbia University, Carnegie Mellon University, The Atlantic and at events such as re:publica Berlin and Dutch Design Week.

Since 2018, his generative work has won over 30 design- and brand-awards, including the ADC Award, the European Design Award, the German Design Award, the D&AD Award, the Red Dot Award, the World Brand Design Award and many more.