Creative Tech London 2026
Beautifully Useless
When Unexpected Inventions Spark Real Conversations
Some of the most impactful ideas begin as things that appear to have no purpose at all.
In this talk, Mauro uncovers how unconventional, “Beautifully Useless” inventions can become the spark for meaningful creativity, provoking unexpected insights, inspiring new behaviours, and generating cultural momentum.
Through standout, record-breaking examples, he will demonstrate how playful experimentation and inventive uses of technology can lead to deeper audience understanding and strategically powerful outcomes.
A behind-the-scenes look at how the wonderfully odd can become the surprisingly effective.
Speaker
What others say
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