Creative Tech New York 2025

Brian Hull is a seasoned design executive helping brands harness emerging technology to deliver more intelligent, effective, and emotionally resonant creative. As Vice President and Global Head of Creative Labs at The Weather Company, he leads multidisciplinary teams exploring the real-world potential of AI-powered design systems, data-driven storytelling, and scalable brand experiences.

Over the course of his career, Brian has led award-winning initiatives across industries—including media, entertainment, technology, automotive, fashion, pharmaceutical, and consumer goods—and holds multiple patents, including for early innovations in conversational advertising. His focus is on designing solutions that elevate consumer engagement, drive measurable business impact, and empower creative teams to do the most meaningful work of their careers for some of the world’s most iconic brands.