21 March 2025

Design Operations London 2025

Riley Coleman

Founder

AI Flywheel

Riley Coleman (they/them) is a human-centred design veteran who's on a mission to rapidly increase AI literacy with a focus on responsible innovation. 

Riley's impact-driven career spans 10 years creating behaviour change programs in the not-for-profit sector, including a harm minimisation program that won awards from both International Red Cross and United Nations. 

Before studying a masters in human-centred multimedia and transitioning to user experience design. Riley has spent the last 9 years working in design leadership roles including  leading the largest design-led transformation team at Telstra. Before moving to the EU to lead design teams in the startup sector, including at Taxfix, where they scaled the design team by 400% in 12 months across multiple countries and multi-language product launches. Most recently, at Epidemic Sound, where they led design operations and built research operations from scratch. 

As the founder of AI Flywheel, Riley is on a mission to democratise ethical AI expertise through human-centric training programs that make responsible AI implementation accessible and practical. Their aim is to build a community of practice around human-centred ethical AI design. 

Their diverse experience reinforces a core belief: the best innovation happens when we combine technical capability with human insight. We all have the chance to tip the scales towards a future where humanity thrives alongside trustworthy AI systems - or not. 

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