AI is moving faster than traditional operational models can handle. Design teams are expected to move quickly, adopt new tools, and centralise systems - making static playbooks obsolete. What they need instead is the ability to adapt without losing the essence of design.
Sara presents a practical blueprint for Adaptive DesignOps: shifting from playbook-driven operations to a pilot-driven system that learns, flexes, and scales with technological and organisational change.
Drawing on experience across multiple Amazon organisations and FinTech - including AI-assisted workflow pilots, modernising design lifecycles, building centralised workload taxonomies, and running AI experimentation cohorts - Sara shares mechanisms that make adaptability rigorous and scalable.
The Builder–Operator Role
Why DesignOps leaders must both design the system and operate it, shaping workflows and refining mechanisms in real time.
Enabled by:
Adaptability as a Capability
Resilient organisations aren’t the most compliant - they’re the ones that can evolve quickly without losing clarity, intent, or design’s bar-raising purpose.
Enabled by:
You’ll leave with an actionable model for adopting AI safely, scaling responsibly, and protecting design’s strategic advantage - human judgment and intent.
DesignOps London 2025 was a powerful reminder of the impact Design and Research Operations have on business success. The discussions challenged me to think bigger about how we align DesignOps with business goals, and I left feeling inspired to drive even greater focus on this within my role. A must-attend for anyone in the field!
HS Design Operations event provided me with a community feel of belonging. Not only were the speakers inspirational but I was able to relate and take some ideals to apply to my role.
HS Design Operations events provide me with the opportunity to connect with other individuals in my field and learn from the amazing speakers each year!