Design Operations New York 2025

Élida Cruz is a leader of leaders specializing in sustainable growth, operational efficiency, and technology innovation while driving talent strategy and cultivating a culture of collaboration and accountability. She is recognized as an expert in team management, CX and UX design enablement, strategic risk mitigation, and fostering an inclusive culture.

Élida  serves as the Head of Operations, Experience Design at Capital One, where she focuses on integrating a customer-centered design approach in all functional areas. She leads teams to introduce comprehensive experience design best practices, guaranteeing the highest quality in strategy, research, product design, systems design, and operations.

Over the last 30 years, she has inspired teamwork and fostered innovation to envision and create exceptional solutions to human problems. Élida excels at merging executive-level leadership, design, and business operations. She leads with the belief that prioritizing people lays the foundation for groundbreaking insights, client satisfaction, and superior products and services.