Greg spent the first 20 years of his career on both the marketer and agency side in the US, Europe, and Asia Pacific. In 2002, he co-founded R3; a global independent consultancy to CMOs on improving the efficiency and effectiveness of marketers and their agencies. R3 has since expanded to manage global relationships with Unilever, Samsung, Novartis, Coca-Cola, Mastercard, and Colgate. Greg is the co-author of Global CMO, a detailed analysis of marketing in the age of digital transformation.