Jerry Rackley is an assistant professor of professional practice in the School of Marketing and International Business at Oklahoma State University. He also serves as chief analyst for Demand Metric Research Corporation. In these roles, he brings 40 years of sales and marketing experience to the classroom and the consulting clients he serves. He is the author of "Marketing Analytics Roadmap: Methods, Metrics, and Tools" and co-author of "Modern Marketing Principles" and "Services and Experience Marketing".