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The Explosive Growth of In-House Agencies: Analysis and Predictions

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In this webinar, hear how brand owners are managing their own onboard resource, and complementing it with the appropriate level of external agency input.

David Wethey, Owner of Agency Assessments International and Associate Consultant at ICP, reviews the ways in which in-house models have been used, and will be used in the future, to improve creative operations.

He will cover the many flavors of in-house and evaluate their strengths and weaknesses. Most importantly he will suggest, based on his own experience, how to select the best option for your own organization.

The webinar will build on his well-received presentation at Creative Operations London in March 2020.

A link to the recording will be shared post-webinar with all registrants.

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