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Creative Ops | Maximising your Agency Relationship

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Hundreds of millions will be spent in agency fees in 2020, with a review alone costing you and the agency more than $100K in time and expenses. Agencies are fundamental in helping grow your business and can be a source of competitive advantage, so it is essential to strengthen the relationship.

In this interactive webinar, marketing transformation experts Flock will be drawing on their experiences from recent projects with Toyota Lexus, Duracell, CitiBank and Ford to provide valuable insights into how you can do just that.

Key discussions will include:

  • Agency appraisals – Do you have a great measurement system?
  • Scoping – What is the scoping process?
  • Data and technology - Do you know your MarTech stack and who owns the technology?
  • People - Do you have the “best” of the agency’s people?

A link to the recording will be shared post-webinar with all registrants.

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