The 2022 Metadata Roadshow

Series Summary

This series has now finished. Click here to access the recordings. 

 

Session 1: Metadata and Workflow

Workflow is best described as the sequence of processes through which content passes from creation to production, ending with distribution. Good metadata powers that process.

This session focuses on unlocking the potential of metadata in your DAM to: 

• Ingest, discover, share 
• Distribute assets through a strategic design of your asset lifecycle
• Speed approvals, deliver better asset tracking and ensure compliance

Speakers: 

John Horodyski, Executive Director, Insights and Analytics, Salt Flats

Emily Castle, Content Manager, Marketing Accelerator, Pernod Ricard

Carey MacDonald, Principal Onboarding Manager, Strategic Accounts, Bynder

Sponsored by: 

 

Session 2: Metadata and Collaboration

The ability to collaborate in a modern, creative, marketing operation is critical for the success of content creation and management.

This session focuses on:

• Metadata management that has been shown to achieve better collaboration
• Stronger workflows
• Good governance for the better management of assets

Speakers: 

John Horodyski, Executive Director, Insights and Analytics, Salt Flats

Lisa Grimm, VP DAM Evangelist, Digizuite

John Tell, Solution Expert, Digizuite

Sponsored by: 

 

Session 3: Metadata and UX / UI

Positive experiences with UX and UI are essential for good metadata creation through asset ingestion - all the way through asset search. 

This session is all about delivering a fully engaging consumer experience, and how it is achieved: 

• Metadata entry, templates and UI
• Positive UX = user adoption
• The power of Search

Speakers: 

John Horodyski, Executive Director, Insights and Analytics, Salt Flats

Kara Van Malssen, Partner and Managing Director, AVP

Christopher Morgan-Wilson, Senior Sales Engineer, Orange Logic

Sponsored by: 

 

Session 4: Taxonomy Design

Appreciating the power of best practice taxonomy and managing a consistent controlled vocabulary in your DAM and across the enterprise. 

Key topics:

• Effective taxonomy strategies - what they are and what they deliver
• Improving search results
• Enhanced and faster discovery

Speakers: 

John Horodyski, Executive Director, Insights and Analytics, Salt Flats

Rus Martin, Digital Asset Specialist, Esri

Phil Seibel, Digital Asset Manager, Aldis Systems

Sponsored by: