In 2001, Tony founded Real Story Group (formerly CMS Watch), setting out to create a new kind of research and advisory firm, one that worked only for enterprise technology customers who wanted the real story about Digital Workplace and Marketing Technologies. Over the years, Real Story Group's DAM research has become known for its technical depth, toughness, and absolute neutrality. Tony is also co-author of “The Right Way to Select Technology” (Rosenfeld Media).