Creative Operations Asia-Pacific 2022

The Challenge:
To share creative work effectively across teams and geographies one must implement strategies and procedures that ensure projects are properly aligned with skill sets and specialised workflows.

How is this to be achieved?

Answers:

• Address small, quick-turn requests and priority projects without losing focus on long-term, complex work
• Use tiering to categorise your creative projects into three levels based on:
  • Scope of work
  • Technical skills
  • Creativity requirements and project management needs

The payoff: Once tiered, projects can be processed in ways best suited to each type of work. The savings in time and the benefits from increased productivity can be enormous.