You've heard about hybrid/in-house and external agency models, but have you explored building an in-house team, with diverse backgrounds, to form an Agency Management & Engagement team?
This global team, set up for Google Marketing, with footprints across all major regions has built, and continues to build, critical programmes that engage creative & production agency partners and marketers to strive for creative & marketing excellence, together.
Hear how this Marketing Operations Agency Management team partners with the Google Procurement Organization and Marketers for effective and efficient impact on creative campaign delivery.
