In the 12 years since Central Studios was founded, the evolution of content in China has exploded across all media and social platforms.
Working across a range of commercial shoots, Rodney Evans quickly pivoted into operating Shanghai’s first major photo rental studio. What initially was a print studio, ended up being a sound stage, broadcast studio and community hub.
With the backdrop of his experiences along this exciting journey in one the most dynamic, fast moving markets, Rodney will share his insights and a snapshot of the current state of play of creative production in China.