John has spent a number of years working with some of the largest companies in the world including Unilever, Johnson& Johnson, Apple Computers and others, helping them to improve the quality of their marketing communications. His background is both advertising and marketing focused.

Whilst working directly with many global brand teams he also coaches marketing and agency people to be more far reaching and less risk adverse in their outlook towards all aspects of marketing communications.

In particular, John has helped many clients to write more inspiring marketing communication briefs as well as how to judge resultant outputs. In this respect he is also the author of two books. His latest in entitled, “Where have all the big ideas gone? The critical role of the creative brief in producing great work”.