In the first session of the day Wieden+Kennedy London Creative Directors Mark Shanley and Paddy Treacy let you in on the precious secrets they know about the creative process.
Where do creatives get their ideas? Why does it take so long to come up with a good one? What do they do all day? Why is craft so important? What skill set should match the job title ‘creative’?
These and many more burning questions are answered with real life examples from Mark’s and Paddy's own work and experiences. And maybe even some jokes.
