WHY aren’t you getting great creative briefs?
WHAT do you need to do about it?
HOW can you manage and influence your stakeholders to get the change that’s needed?
Organisations prosper when they share a brilliant brief with their creatives – whether they are external or internal. Great briefs inspire ideas and enable executions that together drive profit. This workshop will help you judge whether your creative briefs are the best they can be, and if they’re not, what to do about it. More than that, learn how to nudge the process towards the creation of great briefs, every time.
