More than half of the, so called, creative functions for in-house and direct brands are delegating creative management to other areas of the business. This has consequences.
Join Melissa Smith, Managing Director and Founder of The Industry Club, and a panel of Creative Operations experts as they discuss what the consequences are and demonstrate how to measure ROI in a well-managed creative operation.
Melissa will explore:
- Common reasons for not hiring an expert
- The rationale for investing in an expert
- How to define that expert’s skill set
After that, panel members will be asked:
- What are the main accountabilities in your own role?
- What were the key challenges you identified when you joined your organisation?
- How do you future-proof your business for change in a rapidly evolving industry?
- How does your business measure the return on investment of having a dedicated creative operations department?
