Creative Operations London 2020
How to Set an Agency Up Backwards. The Story of Specsavers’ In-House Creative Department
Whilst most organisations looking to set up an in-house agency begin by saving money on the easy stuff - the print work, brochures, maybe CRM and B2B, Specsavers didn’t. When they began, they started at the other end. That is, their goal was to make the company famous, and they achieved their objective by bringing in creatives rather than process management.
In this session, Specsavers’ Creative Director explores how the Creative Department has developed over his 20 years at the helm and the close relationship between marketing and creative. He then discusses what led him to the conclusion that in-house only really delivers its full benefits if it puts creatives in a position to drive forward the organisation’s communications and advertising.
Speaker
What others say
Opened my eyes to opportunities for improvement and really exposed blind spots…I feel confident I can get what I need from co-workers and senior teams to succeed in my role.
Excellent opportunity to network and brainstorm with peers facing similar challenges in this space!
This is an ideal opportunity to learn how others are tackling the operations in their company, be thought partners and share learnings.