DAM systems manage digital assets, and many purport to have workflow built in or to "enable creative operations". But the reality is that the workflow capabilities of DAM systems are often limited to review and approval only, or are focused on completely different ends of the creative process. In this technology-focused session, we'll look at:
1) How and when creative workflow tools typically "hand off" to DAM systems
2) What you can expect from a DAM system in latter parts of the creative process
3) What supplemental tools beyond DAM can help adapt and personalise creative outputs, without more manual effort
