Creative Operations London 2020

Making Creative Work Better

The Relationship’s Great. But are you a Strategic Partner?

Thursday 5 March, 2.00pm - 5.00pm

Great client/agency chemistry is a wonderful thing – but it takes time, effort and skill to create. That’s true whether you’re external or in-house. You must take control of this elusive element of the relationship and make it a powerful, positive force. Polly’s been fine tuning the techniques you’ll need throughout her near 20-year career in delivering client services and moulding business strategy. Come along and discover the four ‘musts’ for potent partnerships.

Key takeaways:

Having the confidence to see yourself as far more than a service provider
A proven method for building credibility as a strategic partner
The capability to walk the walk
Techniques that blend all three ‘Cs’ to create lasting chemistry
Templates and tools to support the journey

Tutorial Leader

Polly Lygoe, Client Services, Strategy and Business Management Consultant, The Industry School

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