Ed’s 25 year career began when he was hired at the inception of St Luke’s. He wrote campaigns for Eurostar, HSBC + Clark’s shoes. He then moved from an independent agency to a network when he joined Leo Burnett. Kellogg’s, P&G + Nintendo filled Ed’s showreel but he craved experience in social + digital. A side hustle, ‘Phantom Framer’, involved putting picture frames around street signs was brought to life across social platforms + received wide press attention. That experience helped him become ECD of McDonald’s Canada where he produced integrated campaigns across all media. Back in London Ed spent 6 months in-house at TalkTalk through The & Partnership, having also done 1 year in-house at Discovery Channel. In 2019 Ed was contracted for 2 years to set up ABInBev’s agency, draftLine. He hired a creative dept + shaped the agency that produced multi media campaigns for ABI master-brand, Bud Light, Leffe across EU. Ed is currently freelancing whilst he finds the right permanent home, be it in-house or out.