In retail, conversion and return rates take our focus, but where does this leave creativity? Luxury retail in particular forever treads the line between creative improvement and cost optimisation.
In this presentation, Charlotte will discuss some of the methods Farfetch implements to manage luxury fashion e-commerce content at scale, and how they have learnt to shift the narrative away from the cost of creativity and toward the value of it instead.
Speaker
Sponsors
HS Creative Operations events provide some really great insights and perspectives around what's working in today's ever changing world of creativity.
HS Creative Operations events gave me the chance to talk to people who are extremely passionate and experienced in their field and I was proud to be part of it for a day and learn from them.
HS Creative Operations events provide me with the opportunity to hear others are experiencing similar challenges and to share insights and thoughts.