No business, agency, production house, supplier, or freelancer, is immune to real life – we are all living with the effects of what’s happening in the global arena. We all, somehow, make things work. But what does that really mean?
Your business has a vision, targets, and deliverables. How do we really build partnerships?
Strategic partnerships? As we develop ideas, advertise, and deliver, we need to ask ourselves:
- What do our creative teams need to deliver against briefs – and how can operations support them?
- What do we need an agency/business unit to deliver – how do we ultimately deliver on our vision?
- What does our holding company/group need to deliver against business objectives?
- How do we do all of this efficiently – and sustainably (we have all signed up for this) – in trying times?
These four areas are intertwined yet are often seen as separate.
From creative agencies, production partners, and producers, to technology – we are all part of the puzzle. Join Melanie Burger, Group Director of Operations at Sky Creative, as she explores how we make the puzzle fit together.
