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Harnessing the Power of Sports Partnerships through Frontify - IMG and FIFA World Cup 2022™ Case Study

10 March, 10:15 AM GMT

In this fireside chat, Charlotte will share her insight and learnings from working within the complex landscape of sports partnerships plus the tools and processes she’s found to unlock their full potential. Reflecting on her most recent campaign “Never Miss a Kick” for the FIFA World Cup Qatar 2022™ she will share how IMG’s Sport 24 harnessed the power of their partnerships to enable 5 million passengers to experience it live onboard Emirates, American Airlines, Turkish Airlines, Qatar Airlines, Lufthansa, Carnival, Royal Caribbean, Norwegian, MSC and many more.

Charlotte and Hugues will discuss:

  • Managing brand engagement, brand governance and creative operations within the complex sports landscape
  • Working with Rights Holders, to maximise marketing performance
  • Optimising partner marketing, approvals and distribution through tools and processes
  • The future of partnerships in an increasingly brand-focussed and digital world

Speakers

Charlotte Cline

IMG Media part of Endeavour Group

Hugues Pastoor

Frontify

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