The content at scale challenge, unpredictable market forces and a new global economy built on borderless talent have accelerated the use of offshore creative production.
We will be challenging whether there is the perfect model for agencies and brand owners alike, addressing market sentiment, and demonstrating where offshoring has been a true success. To find the right model for your business it is important to understand the levers that you can pull and we will be looking at the key areas for consideration for a successful implementation. We will also be providing some insight as to why major brands are deploying an offshore model as part of their production strategy.