A Playbook for Creative Operations Leaders to Overcome Content Overload
For in-house creative operations leaders, the challenge isn't just producing more content—it’s producing content that truly connects.
Corey O’Brien, VP and Creighton McEwen, Managing Director of Creative Ops at Aquent Studios, describe three critical strategies to make a team’s content stand out.
From creating theme-based, bite-sized content to using advanced targeting and fostering emotional connections, Corey and Creighton describe the tactics that can elevate creative delivery and enhance impact.
Practical insights to help teams navigate the increased demands made by today’s digital landscape - supported by analysis of case studies from both Samsung and Google.
