Creative Operations Los Angeles 2024

Making Creative Work Better

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Agenda

Agenda

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8:00am
Registration and Breakfast - Exhibition Opens
Start your day with a bite to eat and a chance to visit the exhibition.
Kindly sponsored by:
 
9:00am
Introducing The Power of Change
Step into the future of creative excellence as we unite communities from Creative Operations, Photo Studio Operations, Design Operations and Creative Production, where "The Power of Change" takes centre stage. 
Host
Andrea B Ruskin, Partner & Strategic Advisor, Blum Consulting Partners, Inc.
 
9:15am
Excitement and Anxiety in the Age of Gen AI
Generative AI both excites and induces anxiety. A 50/50 mix, that might swing 100% one way or the other, depending on the latest breakthrough model or method. AI creates the opportunity to finally deliver the original promise of digital advertising: an experience that is highly personalized and c...
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Speaker
Henry Cowling, Chief Innovation Officer, Monks
 
9:45am
Mastering Creative Agility: Building Effective Partnerships for a Dynamic Future
In today’s fast-paced landscape of economic restructuring and rapid growth, marketing and creative teams face constant shifts in priorities and resource demands. To navigate these challenges effectively, join us for a discussion on building effective partnerships and adapting to change across mar...
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Moderator
Scott Armstrong, CEO & Partner, Brainrider
Panelist
Brandi Johnson, Senior Creative Operations Manager, Indeed
Jason Hemerka, Creative Operations Lead, Hinge Health
Leonardo De La Rocha, Vice President of Design, SimplePractice
 
10:15am
Networking & Visit the Exhibition
Your chance to visit the exhibition and network with your fellow Creative Ops Professionals.
 
11:00am
Leading Through Change
In the dynamic world of Creative Operations, change is a constant reality. Whether it is adapting to new tools, workflows, organizational restructuring, or market shifts, successfully navigating these transitions is essential for maintaining team productivity, morale, and effectiveness. Jilanna W...
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Speaker
Jilanna Wilson, Head of Creative Operations, Frame.io at Adobe
 
11:35am
The Power of Provocations and Breaking Siloes
For nearly 30 years, AKQA has championed the importance of brand experiences for industry giants, including Nike, Porsche, and Richmond Group. Chris Marsh, Experience Design Director at AKQA Berlin, highlights the impressive impact of unifying teams around a single core thought. A thought that pe...
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Speaker
Chris Marsh, Experience Design Director, AKQA
 
12:05pm
From Pain to Productivity
Operational complexities can stifle productivity and hinder creative efforts, disrupting collaborative synergy and seamless teamwork.  Explore The Channel Company’s journey from multiple inoperable and fragmented work management systems to one centralized, efficient and dynamic work experience. H...
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Speaker
Josiah Koons, Senior Consultant, CapabilitySource
 
12:35pm
The Creative Ops Podcast Live
AI: The Meteoric Shift in Creative Operations - Evolve or Face Extinction Will you be the Creative Operations professional that evolves? When the meteor hit Earth, some evolved and many became extinct. A similar fate awaits the Creative Operations profession as AI emerges as a modern-day meteor. ...
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Speaker
Nish Patel, The Creative Ops Podcast
 
1:05pm
Lunch & Visit the Exhibition
Time to have some lunch and visit the exhibition. See you back at 2:15PM for the afternoon sessions!
Kindly sponsored by:
 
2:15pm
Breaking Through ‘The Noise’
A Playbook for Creative Operations Leaders to Overcome Content Overload For in-house creative operations leaders, the challenge isn't just producing more content—it’s producing content that truly connects. Corey O’Brien, VP and Creighton McEwen, Managing Director of Creative Ops at Aquent Studios...
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Speakers
Corey O'Brien, VP - Strategy & Solutions, Aquent Studios
Creighton McEwen, Managing Director of Creative Ops, Aquent Studios
 
2:35pm
A Panel on ‘Creative Operations Holds the Keys’…Use Your Power
We know that excellent Creative Operations is the key to:
  • Profit
  • Equity
  • Creative prowess
Often overlooked, this function revolutionizes how we:
  • Work
  • Turn challenges into opportunities
  • Succeed 
The panel discussion include...
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Moderator
Pamala Buzick Kim, Creative Operations Specialist, Former FREE THE WORK Executive Director
Panelists
Julie Wisnicki, Head of Creative Services, Global Marketing, Dexcom
Casey James, EVP, Operations, Iced Media
Emily McGuiness, Creative Operations Manager, IMAX
Max Joseph, Senior Manager, Marketing Operations and DEI, Google
Scott Witt, Founder and Chief Brand Officer, Parlance
 
3:20pm
Creative Teams Redefined: The Future of Creative Operations and the AI Revolution
Michael Storey and David Bevan, both veteran creative leaders, invite you into the unknown. 
  • This talk is NOT about answers.
  • IT IS about questions that challenge the status quo. 
Join Michael and David you to push beyond the boundaries to discover the future of creati...
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Speakers
David Bevan, Creative Solutions Lead, EKCS
Michael Storey, Vice President of Client Solutions, EKCS
 
3:40pm
Empowering Future Creative Leaders
This session will explore Uber’s collaborative initiative with their agency and production partner. Uber are committed to building greater inclusivity and diversity, providing end-to-end production roles to young adult participants and graduates from partner organizations. Join Shayla and Rachel ...
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Speaker
Shayla Love, Head of Creative Management, Uber
Rachel Miller, Founder, Film2Future
 
4:00pm
Networking & Visit the Exhibition
Your chance to visit the exhibition and network with your fellow Creative Ops Professionals.
 
4:30pm
LA Creative Summit 2024: Embracing ‘The Power of Change’ Four Hosts of the Four Events Reveal Key Takeaways
Unmissable! We bring together the hosts of the four co-located events: Creative Operations, DesignOps, Photo Studio Operations, and Creative Production to delve into the profound impacts of change on the creative landscape. This end-of-day gathering transcends the ordinary. The chairs share insig...
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Moderator
Thomas Stilling, Digital Strategy & Transformation Leader
Panelists
Andrea B Ruskin, Partner & Strategic Advisor, Blum Consulting Partners, Inc.
Rondell Wescott, VP, Executive Producer, ConcentricLife
Perrie Schad, President, Perrie Schad Consulting
Tim Gilligan, Sr. Director, Chief of Staff of Research and Design Operations, Capital One
 
5:15pm
Drinks & Networking
Continue networking, sharing ideas and celebrate a great day at the official drinks reception!
Kindly sponsored by:
 
6:15pm
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Agenda

What others say

HS Creative Operations events are not only insightful, but a great way to connect and network!

Alicia Jacolow
Saatchi & Saatchi

HS Creative Operations was a great chance to see people in person again, focus my attention on the presentations, and see how other agencies are tackling today's issues.

Dan Dove
IMF

The 2023 HS Creative Operations event in NYC provided me with the opportunity to make great connections with fellow Creative Operatives, to learn new processes, see new tools and create lasting relationships to help further my career!

Corey Pomkoski
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