For nearly 30 years, AKQA has championed the importance of brand experiences for industry giants, including Nike, Porsche, and Richmond Group.
Chris Marsh, Experience Design Director at AKQA Berlin, highlights the impressive impact of unifying teams around a single core thought. A thought that permeates throughout everything a brand should look, say, do, and feel.
Practical advice on how to achieving the same success.as ‘The Thought’ has already delivered – many times..
Compelling stories and actionable tips on creating a safe environment that fosters a culture of failing fast, breaking down silos, and leveraging provocations to deliver extraordinary outcomes for clients.
Often, the most powerful work doesn’t begin with a brief but with a single, provocative question that sparks creativity and engagement..
Key issues include:
- Navigating the challenges of being a multi-studio team—messy Miros are a secret weapon!
- Holding up the mirror: candidly telling clients what their customers really think.
- Using social listening to stay connected and inspired.
- Identifying a core idea and pushing its boundaries.
- Provoking, stimulating, and provoking some more.
