Tune into a story of change and operational progress. A story to which we can all relate.
The Under Armour (UA) Story – a story of the speaker’s experience as a Studio Designer and Creative Operationist. A tale of how UA’s operational system grew and grew from a small seed into the mid-sized plant it is today. A plant that is well tended and continues both to grow and bear fruit. It has not yet reached full maturity.
Roman Kuebler joined UA six years ago as a temp on the Studio Team, building wholesale/retail layouts. As the organization shifted towards a global-to-regional model his role changed. The tools and processes were adapted throughout the transition. Roman explains what he did and when, and how he used existing processes to help inform the outcome.
Roman will share the keystone project moments, including a look into the history of UA’s work with Stephen Curry shoe campaigns, that helped shape the strategy, and ultimately paved the way for the continued growth of the organization.
