Creative Operations New York 2022

Making Creative Work Better

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Agenda

Agenda

All session timings are in Eastern Daylight Time (EDT)

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8:00am
Registration and Breakfast - Exhibition Opens
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9:00am
Welcome to Creative Operations New York 2022
Conference Chair
Kevin Brucato
Prudential
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9:15am
Keynote: Art + Commerce + Culture
Speaker
Brian Best
Saatchi & Saatchi
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9:45am
Product Thinking Approaches for Creative Operations
Speaker
Dylan Flesch
New York Public Radio (NYPR)
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10:15am
Adapting Your Brand Through Creativity
Speaker
Jennifer Drucker
Sartorius
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10:45am
Networking and Visit the Exhibition
Kindly sponsored by:
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11:25am

Track 1

Using Behavioral Science and Design Thinking to Develop Powerful Creative Products: Case Studies from International Monetary Fund (IMF) Creative
Speakers
Fabio Bolzan
International Monetary Fund
Annika Vaughan
International Monetary Fund

Track 2

Diverse Perspectives - The Importance of Diverse Thinking in the Field of Creative Operations
Speaker
 
 
11:55am
Consider the Source: Bringing Perspective to Your Creative Operations
Speaker
Roman Kuebler
Under Armour
Talent Flight: How to Optimize Superpowers and Crush Kryptonite so People Love Your Workplace
Speaker
Wayne Barringer
WBC Advisors
 
 
12:25pm
Finding the Holy Grail: Creative Production ROI
Speaker
Andy Hopkinson
Extreme Reach
Maximize Client Satisfaction
Speakers
Stephanie Greco
Aquent Studios
Robert Zwaschka
Aquent Studios
 
 
12:45pm
Lunch and Visit the Exhibition
Kindly sponsored by:
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2:00pm

Track 1

The Dynamic Between Creative Project Management and Senior Creative Leaders: Why it is a Fundamental Determinant of a Creative Organization’s Success
Moderator
Catherine McIntyre-Velky
McVelky LLC
Panelists
May Aboubakr
Chobani
Peter Kain
BBDO New York
Gabrielle Lamontagne
Chobani
Megan Reilly
The Walt Disney Company
Dan Sutton
Roundpeg Consulting

Track 2

Modernizing Your Tech Stack – Is Now the Right Time for a Makeover?
Moderator
David Iscove
Cella
Panelists
Jerry Melichar
VMLY&R
Nish Patel
The Creative Ops Podcast
Perrie Schad
Perrie Schad Consulting
Jiva Smith
Peacock TV
 
 
3:00pm
Accelerate Content Creation Without Cutting Corners
Speakers
Alice Deer
GatherContent, a Bynder company
Brian Kavanaugh
Bynder
Minding the Gap: Gearing Up Creative Resourcing for Growth and Change
Speaker
Scott Armstrong
Brainrider
 
 
3:20pm
Networking and Visit the Exhibition
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3:50pm

Track 1

Creative Operations Through a Creative Lens
Speaker
Janice Brunell
SiriusXM

Track 2

Successfully Integrating Social Media Marketing into the Creative Workflow
Speaker
Aminah Plock
IBM
 
 
4:20pm
The Crucial Role of Effective Creative Operations in Employee Morale and Retention
Speaker
Erin Figliolino
HelloFresh
Moving from Waterfall to Agile - Piloting an Agile Transition During Turbulent Times
Speaker
Eric Squires
 
 
4:50pm
Drinks and Networking
Kindly sponsored by:
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5:50pm
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THIS EVENT HAS NOW ENDED

New York Hilton Midtown Hotel

Agenda

What others say

The HS Creative Ops events are like a double shot of espresso at 3 in the afternoon on a Wednesday, but the energy I get from it lasts all year! 

Michaele Cooper
Equinix Inc.

Such a beneficial experience! Can't wait to share take-aways with my team and put new strategies into action.

Kayla Hilditch
Commonwealth Financial

HS Creative Operations provided a rare substantive opportunity for me to meet with like minds in the industry, share common challenges and actionable solutions and leave with a real sense of comradery.

Britt Godshalk
Edelman Public Relations